HD Video 04’00’’, 2016
INTIMATE POPULARITY
EVERYBODY IN THE MOST LITERAL SENSE – EVERY BODY – IN TERMS OF HUMAN-TYPE CONSCIOUSNESS CONNECTED TO A CORPUS, LIKE IT WAS DESCRIBED BY JEAN-LUC NANCY, SEEMS TO BE IN DANGER OF BECOMING OBSESSED WITH IDENTITY.
IDENTITY AS THE FETISHIZED PERSONAL CHARACTER, THE INDIVIDUAL BELIEF SYSTEM, THE STATE OF MIND, THE ADDRESS IN THE UNIVERSE, THE SHAPE OF THE BODY OR ITS BEHAVIOR IN SOCIETY. IDENTITY AS A KIND OF CLEVERNESS IN DECISION-MAKING, AS THE CALCULATED AND CULTIVATED HABIT OF WHERE AND HOW TO FIT INTO SCHEMES. IN THE ACCELERATING COMPETITION, ID HAS BECOME LIKE RACING CARS, CONSTANTLY IMPROVED TO THE MAXIMUM. FOLLOWING THE RULES OF SUPPLY AND DEMAND, TECHNOLOGY AND MEDICINE PROVIDE THE FLUX OF PHYSICAL APPEARANCE. EVERYTHING THAT IS NEEDED TO CHANGE THE COLOR OF SKIN, HAIR OR EYES IS AVAILABLE IN THE NEXT SHOPPING MALL.
Intimate Popularity, video stills
REDUCTION OR MAXIMIZATION OF BODY PARTS ARE MORE EXPENSIVE BUT VERY FASHIONABLE. ID AS A CONSTRUCTED REALITY – PARTLY GIVEN, PARTLY CREATED, MISTAKEN AS INEVITABLE TRUTH INSTEAD OF AN INVITATION TO THE PLAYGROUND.
ID IN THE SENSE OF PERSONALITY, AS A YET TO BE PROVEN THEORY OF AN ONGOING EXPERIMENT. A PROJECT BASED ON THE ANCIENT UNDERSTANDING OF PERSONA, KNOWN AS THE MASKS USED IN THEATRE OR CEREMONIES WHICH NOT ONLY CHANGED THE PERFORMERS APPEARANCE BUT ALSO THE VOICE VIA THE MASKS MATERIAL AND MOUTH SLIT.
IT SEEMS LIKE THE IDEA OF ID HAS BECOME TOO POPULAR IN SOCIAL LIFE, OVERRATED BY NOTATIONS IN VIRTUAL NETWORKS WHICH FUNCTION LIKE STOCK MARKETS. IS IT A TINY CRACK IN THE TENSIONED SURFACE OF THE VESSEL WHEN PROFESSIONALS WITH A DEEP UNDERSTANDING OF MASKS LIKE ACTRESS, TILDA SWINTON, CONFESS THEIR DISBELIEF IN THE EXISTENCE OF IDENTITY?
IS THIS CONCEPT OF ID JUST ANOTHER TRAP OR SHADOW PLAY ON THE WALLS OF THE CAVE WE ARE MEANT TO HAVE ESCAPED FROM ALREADY? SOME MUST HAVE OBSERVED WELL TO REPRODUCE THIS PLAY IN THE NEXT VENUE.
WHAT IS THE RISK OF ACCEPTING THE MASK FOR WHAT IT IS, INSTEAD OF EXHAUSTING ATTEMPTS TO HOLD IT UP?
BEYOND THE CONCEPT OF PERSONA, IDENTIFICATION WITH AN INTIMACY SEEMS POSSIBLE. IDENTIFICATION WITH SOMETHING THAT IS INDEPENDENT FROM THE EVER-CHANGING PROCEEDINGS ON THE MAIN STAGE BUT IS NOT LESS POPULAR.
POPULAR IN TERMS OF NON-EXCLUSIVE, EASY AND INFINITE IN THE POTENTIAL TO EVOLVE. IT'S THE LUXURY OF LIVING PLAYFULLY UNMASKED, UNBEKNOWN AND NON-FAMOUS. A BIT CLOSER TO THE PURE SOURCE BEFORE THE STREAM IS POLLUTED. POLLUTED BY IDENTITY AND OTHER OVERLY SERIOUS CONCEPTS CREATED BY BOREDOM AND THE FEAR OF NOWNESS.